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Where to negotiate rent in Town Square

Town Square: you can negotiate hardest in Sama Townhouses. For a villa, adverts ask AED 185,999 and new tenants signed AED 150,000 (+24%), with 14 homes for rent against 152 leases a year. Open at what tenants signed, not at the advert. Ranked from every building with 10+ leases and 5+ adverts of a home type.

Source: Dubai Land Department Ejari leases 16 Oct 2025–15 Oct 2026; adverts of 16 Oct 2026 · How it works

James Paul Booth
The agent's view
“In Sama Townhouses, landlords ask 24% over what tenants sign. That is your opening argument. Bring the signed figure, and ask which units have been empty longest.”
James Paul Booth, Dubai broker since 2018. A personal view. Not financial advice.
Ask James a question about this page
A tenant at a viewing shows the agent a number on her phone
The Haggle-o-Meter

Where to push hardest

Ranked by how far adverts sit above signed rents, and how many homes stand empty.

Where to negotiate hardest, ranked

BuildingAreaHomeAskingSignedGapFor rent nowLeasesEnding 60 days
Sama TownhousesTown SquareVilla185,999150,000+24%1415212Work out my offer
Maha TownhousesTown SquareVilla182,500155,000+18%6231191Work out my offer
Noor TownhousesTown SquareVilla170,000150,000+13%6643168Work out my offer
Safi TownhousesTown SquareVilla170,000155,000+10%1916037Work out my offer
UnaTown Square1-bed62,25057,000+9%4629257Work out my offer
LivaTown Square1-bed64,99960,000+8%2930136Work out my offer
The RegentTown Square2-bed120,000115,000+4%256541Work out my offer
Shams TownhousesTown SquareVilla170,000160,000+6%1113330Work out my offer
UnaTown SquareStudio45,00042,712+5%128357Work out my offer
Naseem TownhousesTown SquareVilla157,000150,000+5%1417418Work out my offer
Ascot ResidencesTown Square1-bed64,50065,000−1%122611Work out my offer
Reem TownhousesTown SquareVilla160,000154,792+3%1820215Work out my offer
Holland GardensTown Square2-bed115,000116,500−1%11691Work out my offer
LivaTown SquareStudio46,00050,000−8%128736Work out my offer

How it works, and where the numbers come from

1. What tenants signed

Median new Ejari lease for the building and home type, 16 Oct 2025–15 Oct 2026, from the Dubai Land Department. Also the renewal median.

2. What landlords ask

Median advert for the same building and home type, listing sites on 16 Oct 2026. The gap is your first argument.

3. How much choice

Homes for rent now against leases signed in a year, and leases ending in the next 60 days. More choice, more room to push.

4. Your offer

Points from 1–3 set the room to negotiate (high, medium, low) and an opening offer 1–6% under the signed figure.

Negotiation calculator for any building →

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Questions

Where can I negotiate rent hardest in Town Square?

Town Square: you can negotiate hardest in Sama Townhouses. For a villa, adverts ask AED 185,999 and new tenants signed AED 150,000 (+24%), with 14 homes for rent against 152 leases a year. Open at what tenants signed, not at the advert. Ranked from every building with 10+ leases and 5+ adverts of a home type.

How do I work out my offer?

Take the median new lease the building signed in the last 12 months. Where adverts ask well above it and many homes are for rent, open 5–6% under it; otherwise 1–3% under.

Where do these numbers come from?

Signed rents: Dubai Land Department Ejari leases 16 Oct 2025–15 Oct 2026. Asking rents: listing-site adverts of 16 Oct 2026, matched by building name.

Sale prices, resale and off-plan, tower facts and developer photos: BUY DUBAI, our sister site for buyers. Rents: Dubai Land Department Ejari leases.

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